Last updated: October 14th, 2018
- Personally Identifiable Information (PII): Information that can be used to directly identify a user including name, email, address, phone number, driver’s license, social security number, etc.
- Linked Personally Identifiable Information (LPII): Information that cannot directly identify a user, but could be used to identify the user through through certain technical or other means. Specifically, in this document this primarily refers to the user’s device IP and MAC addresses. The Internet Protocol (IP) address is an alterable identifier assigned to all devices connected to the Internet (eg, 126.96.36.199 using IPv4), and the Media Access Control (MAC) address is an unalterable hexadecimal identifier (eg, 00:0d:83:b1:c0:8e) built into every networked device that uniquely identifies that device.
- Sensitive Personally Identifiable Information (SPII): This includes official identification numbers (eg, Social Security number, passport number or similar national identification numbers), bank account information or credit card number, expiration date and security code, professional license numbers, personal health information and other sensitive information that can not only identify a user, but also cause significant harm if compromised and misused.
- Non-Personally Identifiable Information (NPII): Information that cannot be used to identify a user, but may be used used for analytics purposes or to provide certain services. This may include device type, operating system type, browser type, language locale, content accessed, access timestamp and other technical information related to user activity.
2. What information does ESCAVO collect
ESCAVO does not require or collect user names, IDs, emails, addresses, phone numbers, credit card numbers, or other PII or SPII. We do not currently require user authentication nor charge end-users for our mobile Apps.
If users contact us for support via email or through our Site Contact Form, or post comments on our Blog, we will collect their email address and any other information users wish to share with us. Comments posted on our Blog will be shared with the public.
Occasionally we may run surveys in our mobile Apps in which we may ask users for certain demographic information such as age, gender, profession or location. Participation in these surveys and submitting this information is completely optional.
Our Site and Apps automatically track and collect user certain LPII and NPII including information regarding user interactions with our Site or Apps (eg, pages viewed, time spent on each page, interaction with displayed ads), device type, operating system type, browser type, language locale, IP address and time of access. We do not collect or store device GPS location coordinates. All location data is approximated based on IP address to country or city level using third party geolocation analytics tools. Some of this information is collected by ESCAVO software and stored on ESCAVO servers, and some is collected by third-party analytics software and stored on third-party servers. ESCAVO uses Google Analytics to track user activity on its Site and mobile Apps – for more information on this service refer to the links at the end of this section.
Ad identifiers: We do not currently use Android Advertising Identifiers or Advertising Identifiers for iOS for our mobile ads in our Apps.
Web server logs: The activities that you perform on our Site are also recorded in our web server logs. The data recorded may include the link you clicked on, information about your browser and operating system type, referring site information, your IP address, timestamp and other technical LPII and NPII.
Google Analytics Terms of Service
3. How does ESCAVO use collected information
We use the information we collect to operate and improve our service and track usage of our Site and mobile Apps for statistical purposes. Specifically, contact information obtained via email or through our Contact Form is used to answer customer inquiries and provide customer service. We do not send unsolicited emails to our customers. Demographic information collected in our mobile App surveys is used to gain insights into our audience and to generate survey reports that we use to improve the content of our Apps and post in our Blog and App news feed for the educational benefit of our users.
Automatically collected LPII and NPII is used to track aggregate usage and user behavior on our Site and mobile Apps. We use this information to assess traffic volume, page views, user device and operating system type, browser type, referrer information, IP address, ad interaction, approximate location (city or country), and access time. This information may be supplemented with data collected from other publicly available or commercial sources to build out user profiles for improved targeting. Some of this data is analyzed by our internal software and some by Google Analytics and Google Analytics for Firebase services.
4. Who do we share your information with?
Automatically collected aggregate statistical LPII and NPII may be shared with certain third parties. Such data includes information on the total number of Apps downloaded in a given time period, number of times a given App was accessed, number of users who accessed an App, total number of pages viewed, number of times a specific page was viewed, number of ad clicks, approximate user location (to country or city level) based on IP address, device type, operating system type and time of access.
We do not share user contact information or any PII or SPII with third parties without the user’s consent except as required by law. In general, we may share user information as follows:
- LPII and NPII may be shared with third party vendors, consultants, agents, and other service providers with whom we contract to help us provide or improve our services. These may include companies that host and maintain our data, website or mobile application properties, analyze our data or provide marketing assistance
- LPII and NPII may be shared with our partners and companies advertising their products in our mobile Apps, or their advertising agencies, or with prospective partners and advertisers
- Any data including PPI, SPII, LPII and NPII may be shared in connection with or during negotiation of any merger, financing, acquisition or bankruptcy transaction or proceeding involving sale or transfer of all or a portion of our business or assets to another company.
5. Can users opt out of sharing their data?
ESCAVO does not require PII or SPII for use of its products and services. Users therefore do not not have to share any identifying information with us unless they need to contact us or post on our Blog.
Users cannot, however, opt out of sharing LPII and NPII for the purpose of user tracking and analytics as described in the preceding sections. Our Site does not support the “Do Not Track” option, however, our tracking is limited to our Site and we do not employ cross-site user tracking. There is also no method for deactivating LPII and NPII user tracking in our mobile Apps.